Conversion Rate & Funnel Calculator
Evaluate store conversion rates, calculate traffic required for 100 orders, and forecast revenue at various improvement milestones.
Enter your metrics below to simulate unit margins, max allowable ad spend, and break-even thresholds. All calculations update dynamically in real time.
How It Works & Mathematical Formulas
This calculator provides accurate unit economics for e-commerce and COD sellers.
How to Use This Calculator Step-by-Step
Product Costs & Pricing
Enter your unit cost of goods (COGS), planned retail price, and packaging expenses.
Ad Spend & Confirmation
Input expected customer acquisition cost (CPA/CPL) and call-center order confirmation rate.
Courier Delivery & Returns
Configure your actual delivery success rate and courier forward and return (RTO) fees.
Review Net Margins
Analyze your real cash profit per delivered order and break-even thresholds before spending.
Calculation Example
Typical e-commerce campaign
Want to master the exact math and strategy for Conversion Rate & Funnel Calculator?